Some News from Publishers Weekly Magazine that's worth passing on with regard to Rockford's Rock Opera and our love of the audio adventure format:
In the USA during 2007, sales of spokenword audiobooks rose 12%, to just over $1 billion and the percentage of adults who now listen to audiobooks rose to 28%, according the Audio Publishers Association's annual sale and consumer surveys.
Young listeners are apparently the fastest-growing segment of the market, with the APA reporting that 53% of teenagers have listened to an audiobook. Sales of CDs and downloads increased in the year, while sales of cassettes declined. CDs represented 78% of audiobook sales in 2007, with downloads comprising 17%, up from 14% in 2006.
The car continues to be the place where most people listen to audiobooks the most, with 40% of consumers reporting they listen to audiobooks during long drives and another 18% listen on their commute to work. Twenty-three percent of consumers said listening to audiobooks was a good use of time while doing other activities.
Thanks to the APA and Publishers Weekly for the info. For more visit their websites.
